Laurel Schwartz

Hey, DoSomething! 

Now that the Gaga, Michelle, J. Lo, Jada, Alicia magic helped me get your attention…


An introduction.

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My name is Laurel Schwartz. I grew up in St. Paul, Minnesota with a camera, a YouTube channel, and a passion for people. Now, I spend my days in New York City working at the intersection of art and social impact.

I applied to join your team as a Community Manager. I thought perhaps we needed another introduction. Let’s do something together.

Here are a few things I thought you should know.

ONE: I’m a project management pro.

As a producer for Leo Burnett, I was once asked to find a professional sloth to film on a green screen. Instead of responding with, “impossible,” I asked, “when do you need it?”

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two: the intersection of creative communication, young people and impact is my jam.

When I, myself, was a teen I was collecting jeans and plastering the bathroom of my high school with post-its doodled with positive affirmations. I was also already thinking about how we could tell stories on and about the internet to mobilize change. My senior year of high school, I wrote directed and produced a play about cyberbullying and used the ticket sales to raise money for The Jed Foundation. For me, this was a foundational experience that motivates me to do the work I do today.

three: i get digital.

Years before #TimesUp or #MeToo went viral, I spent my senior year of college writing a thesis about the intersection of celebrity culture, digital media, and the modern feminist movement. My 115 page response to my professor's challenge to "prove to her Beyoncé is worthy of academic study" is still up on the internet collecting over 1500 lifetime downloads.

I didn’t stop there. I put all that thinking and writing to good use. In my time at Leo Burnett, I produced social media campaigns for brands like Keebler, Cheez-It, McDonald’s, Marshall’s, and Firestone. And, last summer, I was a Digital Advocacy Fellow at BerlinRosen, where I worked on paid and organic social for non-profits reuniting separated families, working in mental health, and fighting the travel ban.

Four: I’ve got that xyz factor.

Digital and ad agency experience, plus a master’s degree in non-profit management, plus experience case-managing youth; I was made for you.

I believe we’re better when we work together. I believe in revolutionary solutions to the world’s biggest problems. I believe that we can dare to show up for each other in the world in new and innovative ways every single day.

And, I don’t just believe it—I do it. After winning the ReelAbilities Film Festival, I began screening my self-produced film and hosting discussions about diversity and inclusion at companies like CitiBank, Google, and Barclays HQ.

At every talk, I ask: How are you? How are you doing? What's making you happy? And, also, what's making you sad? Let’s talk about it. Then, let’s do something.

And, maybe, if we stop to check in with each other, if we say ‘I see this armor you’re putting on every single day to navigate this world,’ if we give people space to be honest and if we lead by example, we can start to change the world.
— Laurel at Google NYC, 2018
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five: i don’t think young people are just the future. really, they’re the present.

In the fall, I was working on a project with a group of thirteen year-olds. In a matter of minutes one of them went from talking about how she feels confident when “she has that perfect eyeliner wing” to professing that we need to address systemic racism. Another shared with me that she spent her weekend writing letters to elected officials urging them to address climate change. In another conversation one shared, “I just like that I’m different. That’s the main thing.”

I’m passionate about tapping into a generation of young people who are driven to make a difference in this world. Growing up, I was one of them. But, the truth is, this generation has already surpassed my wildest dreams.

Now, if you still want the old-school resume, you can find it here.

you may be wondering:

Did she really just build us a website about pop culture, the internet, young people and social impact? Yep. She did.

So, can we chat IRL?

Say hello at