http://www.laureljaclynschwartz.com/portfolio daily 0.75 2023-06-30 https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1543104037048-2VNQ1R5KZNYGNAHOJWGB/IMG_0294.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1543104062792-KK7MJQUDAYJRBLNNI7F8/IMG_0360.JPG Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1543104087450-AP6YM340I8ME710D5FQQ/IMG_0287.JPG Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1543104101363-PL4IFNAQWPQPLU5K9BS9/IMG_0425.JPG Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1543104944425-4IIH1EGOLW2THPO1XEO8/2132.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1543104954675-ADD3M135VYEWDHBXS6LD/IMG_2147.jpg Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1543104565123-GZU23NAUEYBTTOH655GH/W4C+Lake+Mead.JPG Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1543104560533-54NTZSZEYHSF0HO2FZCF/W4c+River+Day+4.JPG Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1543104563153-B4I9H72TEKHGVW0UQ918/W4c+River+Day+3.JPG Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1520965353494-EVR9U1AM7WTK7VLG3MST/Screen+Shot+2018-03-13+at+1.19.27+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1552267097130-FQLDNE0UWMH163583OGE/W4C+Lake+Mead.JPG Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1552267096929-6AE40EXFTL7WKMHQ7BAR/W4c+River+Day+4.JPG Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1552266670672-AEKUJ7P7JA07121GO3JP/2132.png Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1552266704162-CHAAS7G1TH81PM3XE9YK/IMG_2116.JPG Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1552266737839-7CGQAQU92188BV029BE4/IMG_2129.JPG Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1552266628709-4HU1IK8S43RA9S8Z9C6I/IMG_1337.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1510269689617-X0I6EQMVXP05Y9WM4F3U/Screen+Shot+2017-11-08+at+8.15.51+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1510270171345-SJ28OC6CG2GGO3RVBI08/Screen+Shot+2017-11-08+at+7.47.23+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1510270323492-NNM39KUFUNVBEH75QXAU/Screen+Shot+2017-11-08+at+8.20.16+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1510270581042-B0J9WMNU42CH0JXWE52Z/Screen+Shot+2017-11-08+at+8.55.50+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1510269386265-EG8LWPS6R1JJSZ4UW13Q/Screen+Shot+2017-11-08+at+7.17.27+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1510269787471-FQOWN3XZ8JH93NJSPMSP/Screen+Shot+2017-11-08+at+7.37.45+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1543105210329-UTS2Q5F9EOG62A1BPSE9/berlin+logo.png Portfolio http://www.laureljaclynschwartz.com/safehorizon daily 0.75 2023-06-27 https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1552436159884-9G187QJWIGYCXAJJZ3BW/Screen+Shot+2019-03-12+at+11.20.56+AM.png SafeHorizon - harnessing creativity for social impact is where I belong When I was a teen I built a business selling hand-made jewelry to help chronically ill kids go to summer camp. By my senior year of high school, I wrote, directed, and produced a festival-billed play about cyberbullying and used ticket sales to raise money for The Jed Foundation. These creative experiences for social impact are the foundation of my work today. For me, launching a great campaign is about more than an ad buy and earned media. It’s about telling a great story and placing it where people need to see it most. https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1634702703250-G5E2H2U93VHUU0PMZWXV/Screen%2BShot%2B2021-10-19%2Bat%2B11.58.11%2BPM.jpg SafeHorizon - An Introduction. Part social scientist, part artist, I use creativity to transform human behavior. For the last decade, that’s meant leveraging my ad agency hustle and master’s in social work to build movements. In my first quarter at Crisis Text Line, I produced a video that received the following comment: “I was searching for a video about how to die cause I was gonna kill myself but I saw the hotline text and call and went to your channel and watched this video and realized I just needed to talk to someone.” I do this work because I believe that powerful stories in strategic places can change build a better world. Because stories told in the right way, at the right time can meet those in the gravest pain with safety, support, connection, and hope. The work your team does is curious, brave, inspiring, and a force for good. Let’s build a better world together. https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1634702144146-GF3IJ23GA5DER24PTHG8/Screen+Shot+2021-10-19+at+11.55.31+PM.png SafeHorizon - i make things that move people and drive results I began my career in advertising. As a producer for Leo Burnett, I was once asked to find a professional sloth to film on a green screen. Instead of responding with, “impossible,” I asked, “when do you need it?” And, before everyone was “live” all the time, I produced the first-ever branded Facebook livestream. The 45-minute multi-camera show earned over 800,000 organic impressions, earned a nod from Ad Week, and raised money for the Ronald McDonald House. This experience came full circle in my current role at BerlinRosen when just this last week, I produced a LinkedIn live for the Kellogg Foundation’s Expanding Equity program—a first for the decades-old organization. https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1634870407113-PBMPZ6SJK53BWMC9RWRW/Screen+Shot+2021-10-21+at+10.33.27+PM.png SafeHorizon - i’m a social scientist A few years into my career as a producer, I decided to return to academia to earn my Master’s in Social Work and Social Entrepreneurship at Columbia University in order to orient my creative work squarely in social impact. While earning my master’s, I focused my work on researching and building a theory that used digital media as a tool for community organizing and behavior change. https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1684092715967-2YJAEX9ZS83DDRN7D49K/unsplash-image-kk2eYi5M7JM.jpg SafeHorizon http://www.laureljaclynschwartz.com/marketing daily 0.75 2024-03-09 https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1634870407113-PBMPZ6SJK53BWMC9RWRW/Screen+Shot+2021-10-21+at+10.33.27+PM.png Marketing - i’m a social scientist A few years into my career at agencies, I decided to return to academia to earn my Master’s in Social Work and Social Entrepreneurship at Columbia University in order to orient my creative work squarely in social impact. While earning my master’s, I focused my work on researching and building a theory that used media as a tool for community organizing and behavior change. https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/0f0658d3-8bae-4b01-91fd-a5a4e34711ec/Screen+Shot+2022-03-01+at+8.02.55+AM.png Marketing - i’ve been busy building an empathetic world where nobody feels alone As Brand Director at Crisis Text Line, I built campaigns that promote mental wellbeing for people wherever they are. In practice, this means I’ve: 1. Led the marketing team’s OKR process to set the strategic direction to achieve organization-wide goals. 4. Managed and coached a team to build and execute our marketing philosophy through the marketing lifecycle to bring customers along on the journey. 2. Spearheaded a brand transformation to center racial equity in our marketing strategy. 6. Acted as marketing lead to steward and collaborate with corporate, healthcare, and nonprofit partners like BetterHelp, The JED Foundation, Nike, Google, TikTok, and Harry’s. 5. Served as direct liaison to executive team for all crisis communications, ensuring our resource was available and accessible in years with an onslaught of pain, trauma and suffering across the country. https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1634702703250-G5E2H2U93VHUU0PMZWXV/Screen%2BShot%2B2021-10-19%2Bat%2B11.58.11%2BPM.jpg Marketing - An Introduction. Part social scientist, part artist, I use creativity to transform human behavior. For the last decade, that’s meant leveraging my ad agency chops, deep experience leading health tech brand, and master’s in social work to build movements. In my very first quarter at Crisis Text Line, I produced a video that received the following comment: “I was searching for a video about how to kill myself but I saw the hotline text and call and went to your channel and watched this video and realized I just needed to talk to someone.” I do this work because I believe that powerful stories in strategic places can change build a better world. Because stories told in the right way, at the right time can meet those in the gravest pain with safety, support, connection, and hope. Let’s build the future together https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1634702144146-GF3IJ23GA5DER24PTHG8/Screen+Shot+2021-10-19+at+11.55.31+PM.png Marketing - I make things that move people and drive results I began my career in advertising. As a producer for Leo Burnett, I was once asked to find a professional sloth to film on a green screen. Instead of responding with, “impossible,” I asked, “when do you need it?” And, before everyone was “live” all the time, I produced the first-ever branded Facebook livestream. The 45-minute multi-camera show earned over 800,000 organic impressions, earned a nod from Ad Week, and raised money for the Ronald McDonald House. This experience came full circle when just this last week in my role at BerlinRosen, I produced a LinkedIn live for the Kellogg Foundation’s Expanding Equity program—a first for the decades-old organization. In my current role as an Account Director at BerlinRosen, I’ve returned to client services to support organizations working to solve the world’s most pressing problems in the most innovative ways. Currently, my portfolio of clients includes clients on the frontlines of racial equity, climate justice, and philanthropy. https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1646742492816-1BFQF1UXE2PCQIYCMCHA/unsplash-image-1_CMoFsPfso.jpg Marketing http://www.laureljaclynschwartz.com/home-1 daily 1.0 2024-08-09 https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/e4df5c8b-39b9-412e-92b1-0aa3240bae7a/Screen+Shot+2022-03-05+at+4.05.55+PM.png Home https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1552272328614-JPBMBWU8B867VT3J5CGS/L..png Home https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1688086358042-1GVX86GUI10DOBR95R1F/image-asset.jpeg Home http://www.laureljaclynschwartz.com/manifesto daily 0.75 2019-04-30 https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1555288550037-GIXZACVX4BZ7TTO4W4T4/image-asset.jpeg Manifesto http://www.laureljaclynschwartz.com/jed daily 0.75 2023-06-22 https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1634702144146-GF3IJ23GA5DER24PTHG8/Screen+Shot+2021-10-19+at+11.55.31+PM.png The JED Foundation - one: I make things that move people I began my career in advertising. As a producer for Leo Burnett, I was once asked to find a professional sloth to film on a green screen. Instead of responding with, “impossible,” I asked, “when do you need it?” And, before everyone was “live” all the time, I produced the first-ever branded Facebook livestream. The 45-minute multi-camera show earned over 800,000 organic impressions and raised money for the Ronald McDonald House. This experience came full circle when just this last week in my current role at BerlinRosen, I produced a LinkedIn live for the Kellogg Foundation’s Expanding Equity program—a first for the decades-old organization. As a producer, I loved building teams to put compelling creative work out in the world. This is what I brought to the non-profit sector: telling stories that manifest change. https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1634702703250-G5E2H2U93VHUU0PMZWXV/Screen+Shot+2021-10-19+at+11.58.11+PM.png The JED Foundation - An introduction. Part social scientist, part artist, I use creativity to transform human behavior. For the last decade, that’s meant leveraging my ad agency chops and master’s in social work to build movements. In my first quarter at Crisis Text Line, I produced a video that received the following comment: “I was searching for a video about how to tie a noose cause I was gonna kill myself but I saw the hotline text and call and went to your channel and watched this video and realized I just needed to talk to someone.” I do this work because I believe that powerful stories in strategic places can change build a better world. Because stories told in the right way, at the right time can meet those in the gravest pain with safety, support, connection, and hope. Making youth mental health a priority takes a team. Together, let’s change and save lives. https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1634870407113-PBMPZ6SJK53BWMC9RWRW/Screen+Shot+2021-10-21+at+10.33.27+PM.png The JED Foundation - three: i’m a social scientist A few years into my career as a producer, I decided to return to academia to earn my Master’s in Social Work and Social Entrepreneurship at Columbia University in order to orient my creative work squarely in social impact. While earning my master’s, I focused my work on researching and building a theory that used media as a tool for community organizing and behavior change. https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1687391296426-M300XF2AYWJ1FF7QRAL3/image-asset.jpeg The JED Foundation http://www.laureljaclynschwartz.com/about-1 daily 0.75 2019-02-24 https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1510271479546-F82GMFJNTKTYI20WR4K1/TCFF.jpg About http://www.laureljaclynschwartz.com/speaking daily 0.75 2019-03-10 https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1552256535563-7KO3DOUE8PFSR3LIUV1D/Screen%2BShot%2B2018-11-17%2Bat%2B10.49.12%2BAM.jpg SPEAKING http://www.laureljaclynschwartz.com/new-page daily 0.75 2019-03-26 https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1553562962276-GXJYBNF70KKYJJHQ985A/image-asset.jpeg New Page http://www.laureljaclynschwartz.com/new-page-1 daily 0.75 2019-03-31 https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1553563536602-AAD482YFD0BALREV9HVN/Screen+Shot+2019-03-25+at+9.25.21+PM.png New Page - Regarde: t’es belle. Growing up, I took a window marker to all of my mirrors and scribbled quotes and doodles. Some highlights included Marilyn Monroe, The Beatles RENT, and the famous B. Davis coda from One Tree Hill (because I was 15, OKAY?!?!?!) They were acts of affirmation. But they were also a way to cover up; to fragment and alter what I saw in the mirror with something I thought was better. I spent most of my teen years feeling really uncomfortable in my body. And, I don’t talk about it much on the internet because it’s, well, v uncomfy! I used to stand in front the mirror where Marilyn told me to smile and John told me to Let It Be and feel just a little more okay. My relationship with my body has changed a lot over the last 10 years (). But, occasionally I find myself looking into mirrors searching for Marilyn or John or B. Davis to tell me something I already know. So, why share all of this? Because I know I’m not the only one who looks into mirrors for something other than themselves occasionally. Because diet culture in the new year is seriously MESSED UP. Because I know there’s a girl out there who doesn’t have a magic marker to plus up her mirrors and needs someone to say, “Look, I understand.” But, mostly to say, “Regarde: t’es belle.” *look, you are beautiful*✨ https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1553563629861-BBI8IFFFZCOAQR7FPU9Q/Screen+Shot+2019-03-25+at+9.26.54+PM.png New Page - Finding Home. The house I grew up in was built in the 1800s. As a teen, I used to dream deep about the other girls who grew up in the same walls. Did they wonder as intensely, laugh as passionately, love as fiercely? Did they learn to drive, or cram for an exam, or blast their anthems, or learn to stop over-plucking their eyebrows, or feel outcast, or feel loved, or feel heartbreak, or feel passion? Were they confident, or smart, or lonely, or content? Did *they* dream about the girls in the room before them? I’ve spent the better part of the last decade living in dorms and apartments that stretch time zones, cultures and continents—passing my time in walls that have seen a roulette of people far greater than my nearly 200 year old house. Sometimes in a somewhat nomadic life, I feel detached from people or place and start to long for that room on the corner of Victoria where I could feel the heartbeat of the past, present and future all at once. But, yesterday I was on the 1 train downtown when the 2 train chugged by. I peaked into the car blazing past in the voyeuristic way I so often do. This time, I caught eyes with someone else in the other car doing the same. And, for a split second, I pondered: Where was he going? Did he wonder as intensely, laugh as passionately, love as fiercely? Was he confident, or smart, or lonely, or content? Did he wonder about me? Perhaps I’ll never know. But, what I know right now is that for as much as I contemplate the past or dream up the future, we’re all here in this moment; some of us on the 1 train, heading downtown, unsure of our destination. https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1553563400627-K46KYCEDT9FZ8HSJBWJG/Screen%2BShot%2B2019-03-25%2Bat%2B9.22.40%2BPM.jpg New Page - 13-year-olds Change The World. I began making movies right around when I was 13. I would post up at my parents’ computer for hours manipulating a story until every single frame was perfect. The subject of my films was always—simply—me. I’ve done enough research on media and art and gender and young people in my life to now understand that in so many ways these films were my own version of rebellion: a way of claiming space in the world when everything I saw on screen was so far from my reality; a way of becoming 100% of my own screen when most screens said that girls were only 20% of the world. For the last several months I’ve been working on a project with some amazing 13-year-olds who are taking up space in new and challenging and rebellious ways by being simply themselves. Together, we’re telling stories and making art. When people refer to art’s capacity to change the world they often point to the artist’s ability to illuminate what is invisible. I think that art’s ability to change the world is markedly the opposite. Everyone can be an artist. The act of being, of belonging, of thinking, of community building is art itself. Artists make work that makes sense of their belonging (or their outcast) and make others feel the same in return. So, art can change the world. Stories told by and about 13-year-olds are rebellious and it can speak truth to the human condition. But, rather than make visible what is invisible, we must instead use art to shift the way we see the world, fixing our gaze on the corners of humanity and making them the epicenter of reality. || with one of my favorite humans on the last day of her 13th trip around the sun https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1553563881060-WOADI3V8RVVUG56LRM4Y/Screen+Shot+2019-03-25+at+9.30.23+PM.png New Page - Star Friends. Literally everyone in the world looks up at the sky and sees the same stars. In New York, sometimes I feel like it’s hard to see the stars looking through the buildings. Neitzche talks of star friendship as an ended friendship that you look back on fondly. I define star friendship as friendships that may have changed because of time or space, but remain constant in your life in new ways. This weekend, I spent my Saturday night with a friend contemplating love and growth and jvn’s magical presence in the world, by Sunday morning I caught up with a pal to ~debrief~ on the night before, and I had brunch with a soul sister who is going to move mountains with her own two hands. Truthfully, this pic was taken over a year ago on one of the few days I get to spend each year with these star friends. And, the time I spent contemplating the world or debriefing or eating brunch was largely spent in my bed, in my old Springsteen T with a pint of Ben & Jerry’s feeling just as connected to my sisters who stretch this continent as I did alone. So, cheers to the star friends: the ones who contemplate life, the ones who don’t ask if they can vent and instead trust you enough to do it, the ones who pick up your call first thing in the morning because you’ve just had a big life revelation, the ones who take one look at you on FaceTime and follow up with: “Ya look like crap. I’m seamlessing you matzo ball soup.” Thank goodness for star friends: the ones who grow together while apart. https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1553563860709-50JW51DJ8B483QPAMPIA/edited.jpg New Page - Also Pictured. pictured. make-up free, messy-haired, sleep-deprived grad student in perfect glow-y library cave light. also pictured. contrast adjustment, saturation adjustment, + fade, + glow, temperature adjustment, etc pictured. an ever-evolving young woman who’s more sure than ever of who she is and who she wants to be. also pictured. a young woman who is terrified she won’t be able to manifest the life she’s dreamed up. pictured. a selfie of a girl who feels genuinely beautiful. also pictured. a selfie of a girl who feels a lil uncomfy in her body rn. pictured. a big dreamer, future see-er, make the world understander creative academic. also pictured. a creative academic big dreamer who sometimes feels like no one understands. pictured. everything and nothing and everything all at once. https://images.squarespace-cdn.com/content/v1/54601328e4b0ba3d01df9369/1553563322246-BGK85QD5IKXT6UFX0Y01/Screen+Shot+2019-03-25+at+9.21.15+PM.png New Page - Truth Is. Truth is I like to take up space Truth is I often worry I take up too much Truth is I think sometimes the space I take up is intimidating Truth is my space only means anything if it paves way for others Truth is the idea of shrinking for the world terrifies me Truth is I was really feelin’ myself when I took this pic Truth is I took it five days ago and I’ve since been plotting its digital drop Truth is I filtered the shit outta it Truth is there no filter for the real world Truth is Manhattan still sparkles without one Truth is so do I Truth is so do you