An Introduction.
Part social scientist, part artist, I use creativity to transform human behavior. For the last decade, that’s meant leveraging my ad agency chops, deep experience leading health tech brand, and master’s in social work to build movements.
In my very first quarter at Crisis Text Line, I produced a video that received the following comment: “I was searching for a video about how to kill myself but I saw the hotline text and call and went to your channel and watched this video and realized I just needed to talk to someone.”
I do this work because I believe that powerful stories in strategic places can change build a better world. Because stories told in the right way, at the right time can meet those in the gravest pain with safety, support, connection, and hope.
Let’s build the future together
A few highlights from my career so far:
1. Worked in agencies (BerlinRosen + Leo Burnett) supporting Fortune 500 clients like McDonald’s, Esurance, Marshall’s, and Purina. And, more recently, I’ve been instrumental in building digital campaigns for companies and organizations that are leading the way to advance racial equity.
2. Led a healthcare tech brand reaching upwards of 4,000 people a day with free mental health support. At Crisis Text Line, I built multichannel campaigns that have brought free mental health support to hundreds of thousands of people in crisis, planned events about mental health and tech at the World Economic Forum, built B2B, B2C, and B2B2C programs, and strategized and executed digital activations mobilizing 50,000 volunteers to give their time and money during the holiday season.
3. Produced and distributed a documentary about healthcare and chronic illness that won film festivals and earned distribution at places like Google, Vimeo, and CitiBank
4. Developed expertise in the tools that drive marketplace balance like paid and organic social, WordPress, MailChimp, and Google Analytics. Plus, I’ve used Google Ads, Pardot, Salesforce, Actionable, Streamyard, and more.
4. Earned a spot on Forbes Marketing 30 Under 30 list for my work using media to drive social movements
Still want to know more? Read on for more info about how we can work together.
I make things that move people and drive results
I began my career in advertising. As a producer for Leo Burnett, I was once asked to find a professional sloth to film on a green screen. Instead of responding with, “impossible,” I asked, “when do you need it?”
And, before everyone was “live” all the time, I produced the first-ever branded Facebook livestream. The 45-minute multi-camera show earned over 800,000 organic impressions, earned a nod from Ad Week, and raised money for the Ronald McDonald House. This experience came full circle when just this last week in my role at BerlinRosen, I produced a LinkedIn live for the Kellogg Foundation’s Expanding Equity program—a first for the decades-old organization.
In my current role as an Account Director at BerlinRosen, I’ve returned to client services to support organizations working to solve the world’s most pressing problems in the most innovative ways. Currently, my portfolio of clients includes clients on the frontlines of racial equity, climate justice, and philanthropy.
powerful stories in strategic places can transform the way we live.
I believe we’re better when we work together. I believe in revolutionary solutions to the world’s biggest problems.
And, I don’t just believe it—I do it. After winning the ReelAbilities Film Festival, I began screening my self-produced film and hosting discussions about diversity and inclusion at companies like CitiBank, Google, and Barclays HQ.
i’m a social scientist
A few years into my career at agencies, I decided to return to academia to earn my Master’s in Social Work and Social Entrepreneurship at Columbia University in order to orient my creative work squarely in social impact.
While earning my master’s, I focused my work on researching and building a theory that used media as a tool for community organizing and behavior change.
i’ve been busy building an empathetic world where nobody feels alone
As Brand Director at Crisis Text Line, I built campaigns that promote mental wellbeing for people wherever they are.
In practice, this means I’ve:
1. Led the marketing team’s OKR process to set the strategic direction to achieve organization-wide goals.
4. Managed and coached a team to build and execute our marketing philosophy through the marketing lifecycle to bring customers along on the journey.
2. Spearheaded a brand transformation to center racial equity in our marketing strategy.
6. Acted as marketing lead to steward and collaborate with corporate, healthcare, and nonprofit partners like BetterHelp, The JED Foundation, Nike, Google, TikTok, and Harry’s.
5. Served as direct liaison to executive team for all crisis communications, ensuring our resource was available and accessible in years with an onslaught of pain, trauma and suffering across the country.